AUCKLAND, Friday: NZME – which has already committed $1 million of advertising for businesses impacted Cyclone Gabrielle – has now announced its backing for the New Zealand Red Cross Disaster Fund’s support for those impacted, and prepare for future emergencies.
NZME ceo Michael Boggs said: “We’ll promoted the fund by utilising our audience of 3.6 million people across our digital, audio and print platforms in an effort to raise as much money as possible for response, recovery and future preparedness.
“The events have been catastrophic for communities across the North Island and the need for support is critical. At NZME we have a presence across all the communities that have been affected, with many of our staff, our customers, our readers and our listeners living in or having loved ones in those areas.
“I know everyone across NZME will be getting right behind this cause, promoting and supporting it however we can, to ensure we raise as much money as possible for those in need,” he says.
“Our network of radio stations and digital audio, including Newstalk ZB and The Hits, will also encourage donations through instant text donation codes and unique campaigns.”
NZME managing editor Shayne Currie said: “The NZ Herald is committed to keeping Kiwis in the know with extensive coverage of the devastating events – and we want to help further.
“NZME’s network of radio stations and digital audio, including Newstalk ZB and The Hits, will also encourage donations to the NZ Red Cross through instant text donation codes and unique campaigns.
NZ Red Cross’s Shane Chisholm said: “We are proud to be teaming up with the NZ Herald and NZME to support those affected by Cyclone Gabrielle and help ensure that Aotearoa New Zealand is well prepared for emergencies in the future.”
New Zealand Red Cross has established the New Zealand Disaster Fund specifically to help Kiwis affected by extreme weather events such as Cyclone Gabrielle. The organisation currently has Red Cross people on the ground assisting in Civil Defence centres and working alongside emergency management agencies.
Donations to the fund will go directly towards helping those impacted by Cyclone Gabrielle and future other extreme weather events, including Auckland’s floods.
Vodafone, too
Vodafone NZ is providing free data to all customers impacted by Cyclone Gabrielle
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