Axis 21 opens next week

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AUCKLAND, Today: On Thursday 18 March, NZ can enjoy being part of the world’s first advertising award show in real life,” says Axis 2021 convenor Maria Devereux, announcing a one-week countdown to the Axis Awards 2021 entry call.

“What a year,” Colenso ECD said. “It hasn’t been easy for any of us. But in the midst of a global pandemic, our team of 5 million showed the world what we’re capable of.

“As a brilliant little country we proved our resolve.

“As a brilliant little country we proved our resolve. Now, New Zealand is the envy of the world.”

“And as an industry we did too. We adapted, we worked harder than ever, and we pushed on. Big and small agencies, across every discipline. Surrounded by uncertainty, creativity endured.

“Now, New Zealand is the envy of the world. We can enjoy trips to the beach, spending time with loved ones, going to dinner, a bar, a concert …

“Axis-21 is our chance to celebrate (with the world on Zoom) what we love about our country and our industry.

“And after a year like that, we deserve it.”


  • Axis Awards Show: Thursday 18 March 2021
  • Call for Entries goes live: Tuesday 17 November 2020
  • Closing date for entries: Tuesday 19 January 2021 at 4pm
  • Late entry deadline (late fees apply): Thursday 21 January 2021 at 4pm
  • Auckland Anniversary: Friday 29 January 2021
  • Waitangi Day (Observed): Monday 8 February 2021
  • Category Judging: Monday 15 – Friday 19 February 2021
  • Tickets on Sale: Friday 19 February 2021
  • Finalists Announced: Tuesday 23 February 2021
  • Executive Online Judging: Wednesday 24 to Wednesday 3 March 2021
  • Metal discussion meeting (if required): Friday 5 March 2021
  • Executive Judging Session: Tuesday 9 March 2021
  • Axis Speaks (TBC): Thursday 11 March 2021 (evening)

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