Axis 2022 finalists list

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AUCKLAND, Wednesday: DDB, FCB, Saatchi & Saatchi, Special, YoungShand, VMLY&R, Assembly, Yarn, EightyOne, Colenso, Clemenger, Eight, Motion Sickness, TBWA\, Ruskin, Sweetshop, Franklin Rd, Finch, Fish, Flux, Film Construction, Good Oil, Blockhead, and Liquid are among the finalists named for Axis 2022. Scroll down for the full list.

To ensure the safety of all participants, the Comms Council has made the decision to move this year’s award show online.

The show, led by convenor Steve Cochran (CCO, Saatchi & Saatchi) will be a virtual “kind of magic show”, showcasing the best creative work in Aotearoa from over the last year.

The theme, as Cochran articulates, celebrates what creativity brings to our industry. “We often get asked to ‘add our magic’. This magic is made of varying combinations of imagination, insight, simplicity, craft, originality, entertainment and emotion.

“Creating this kind of magic to engage, motivate and build better brands is what makes this industry so challenging, special and fun. Axis is always about celebrating the work and people that our peers judge to have done it best.”

The five executive judges for 2022 are Gary Steele (DDB), Peter Vegas (FCB), Simon Vicars (ColensoBBDO), Anne Boothroyd (YoungShand), and Kelly Grindle (Special Group). 

This year’s Executive Judges will also be joined by the 1987 Axis Awards Emerging Talent recipient, Malcolm Poynton, global chief creative officer, Cheil.

Recognised by AdAge as one of the world’s top 10 digital minds, two-times jury president at Cannes, Poynton has creatively led Saatchi & Saatchi, Ogilvy, SapientNitro and Cheil WW to Agency of the Year titles.

A proud Kiwi, he lives in London where he is a patron of The Royal Academy of Arts, member of the Academy of Digital Arts & Sciences and sits on the advisory boards of D&AD and WARC.

The awards ceremony will be hosted by Kita Mean. The show will be broadcast on Thursday 17 March at 2pm, via the Axis Awards website (scroll down for the link).


“The Axis Awards ceremony will broadcast on Thursday 17 March at 2pm.”

The full Axis 2022 finalist list can also be found on the Axis Awards website. Here’s a summary …

  • Craft: Eight, Finch, Fish, Ruskin, Sweetshop, The Editors
  • Cinematograhy: Eight, Film Construction, Finch, Flux, Fish, Good Oil, Motion Sickness, Ruskin, Sweetshop
  • Moving Image: Assembly, Division, Flux
  • Visual Effects: Blockhead, Division, Eight
  • Art Direction: Assembly, Division, Eight, Finch, Flux, Good Oil
  • Direction: CPD, Division, Eight, Film Construction, Finch, Flux, Fish, Good Oil, Motion Sickness, Ruskin, Sweetshop
  • Original Soundtrack: Beatworms, Franklin Rd, Liquid
  • Sound Design: Beatworms, Liquid
  • Copywriting: FCB, Special, YoungShand, EightyOne, Clemenger BBDO, DDB, Motion Sickness, Saatcni, Special, Yarn,
  • Art Direction: EightyOne, FCB, Special, Stanley St, Motion Sickness, TBWA\, Colenso BBDO, DDB, Saatchi, YoungShand
  • Interface & Navigation: DDB
  • User Experience: DDB, YoungShand
  • Digital Use of Video: Waxeye
  • Out of Home: FCB, Special, Stanley St, Yarn, DDB, Clemenger BBDO, TBWA\, Colenso BBDO,  Motion Sickness, Saatchi
  • Transit: Clemenger BBDO, DDB
  • Magazines: Special
  • Newspapers: EightyOne, FCB, Special, Stanley St, Colenso BBDO
  • Innovation in Print: FCB
  • Direct Marketing: TBWA\, Clemenger, DDB, VMLR&R, YoungShand
  • Brand Experience & Innovation: DDB, YoungShand, Stanley St,
  • PR: DDB, Yarn, YoungShand
  • Design: Special, Stanley St, TBWA\, YoungShand, DDB,
  • Charity: Colenso, DDB, Motion Sickness, EightyOne, FCB, Special, VMLY&R, Designworks, Wavemaker, Flux, TBWA\
  • Website: DDB, Motion Sickness, Waxeye
  • Online Advertising: FCB
  • Social Media Campaigns: DDB, Special, Stanley St, Yarn
  • Influencer: Clemenger, DDB, Saatchi
  • Mobile & User Experience: DDB, TBWA\, Waxeye, YoungShand
  • Digital & Interactive Campaign: DDB, Special, TBWA\
  • Tech Driven Creative: TBWA\
  • Use of Data in Digital: VMLY&R, YounShand
  • Film & Video: DDB, Saatchi, Special, TBWA\, EightyOne, Clemenger, Colenso, FCB, VMLY&R, YoungShand
  • Pre-Rolls: DDB, EightyOne, VMLY&R
  • Social Video: TBWA\, YoungShand, Yarn
  • Long Form: Assembly, Eight, Saatchi, Yarn
  • Large Scale Content: Assembly
  • TV & Broadcast (90’ and Under): DDB
  • Creative Use of Media: DDB, FCB, YoungShand, Special, VMLY&R
  • Radio ads: FCB, Special, YoungShand, Clemenger, DDB,
  • Emerging Talent: Courtney Brookes (Eight), Lily & Maisie
  • For Good: YoungShand, Clemenger, Motion Sickness, Saatchi, Special, Te Hiriranga Hauora, VMLY&R
  • Integrated Axis: DDB, FCB, Saatchi, Special, YoungShand
  • Innovation Axis: DDB, TBWA\, Te Hiriranga Hauora
  • Brand Axis: FCB, Special, TBWA\

The Comms Council asked M+AD to thank its commercial partners TVNZ, and oOh! media, and sponsors, Facebook, Google, NZME, and TRB.


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