HAMILTON, Today: The ASB Classic returns to centre court at Stanley Street this summer (from January 2 to 14) – with wine sponsorship from Babich Wines.
Babich global marketing manager Mikkel Nielsen said: “The Babich Bar, situated in the tournament’s entertainment precinct, The Serve, will provide spectators the perfect off-court experience.
“Waikato PR shop HMC is the only external agency for Babich – the rest of their marketing function taken care of in-house.”
“Or for those lucky enough to be close to the action in a box or corporate lounge, the Babich Wines range will also be close at hand.
“This 2023 event is shaping up to be one of the best in recent history, with some of the world’s top tennis players, including Coco Gauff and world No 2 Casper Ruud scheduled to head to Auckland after the tournament’s two-year hiatus.
“Sponsorship of the ASB Classic signals the start of a huge summer for Babich Wines, with its summer brand campaign its largest ever with the ASB Classic as the centrepiece.”
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