Back seat boppers can be bad for your health

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Clemenger is taking its latest NZTA campaign to the streets. The series of three Distracted ads are now running on Phantom Billstickers street posters throughout the country, and will also be seen on tri-stands and in print ads.

The message is letting your hair down in the back seat is potentially deadly – Having too much fun in the car can have dangerous consequences.


Client: New Zealand Transport Agency

Agency: Clemenger BBDO Wellington

ECD: Philip Andrew

CD: Brigid Alkema

Creatives: Erik Hay, Brigid Alkema

Producer: Scott McMillan

Photographer: meek zuiderwyk

Retoucher: Andy Salisbury

Account manager: Bethany Omeri

Director of Social Marketing: Linda Major

Media Account Executive: Elena Kotsapas

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