Clemenger is taking its latest NZTA campaign to the streets. The series of three Distracted ads are now running on Phantom Billstickers street posters throughout the country, and will also be seen on tri-stands and in print ads.
The message is letting your hair down in the back seat is potentially deadly – Having too much fun in the car can have dangerous consequences.
Client: New Zealand Transport Agency
Agency: Clemenger BBDO Wellington
ECD: Philip Andrew
CD: Brigid Alkema
Creatives: Erik Hay, Brigid Alkema
Producer: Scott McMillan
Photographer: meek zuiderwyk
Retoucher: Andy Salisbury
Account manager: Bethany Omeri
Director of Social Marketing: Linda Major
Media Account Executive: Elena Kotsapas
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