AUCKLAND, Today: FCB head of data & technology Qassem Naim and Qrious head of data powered marketing Lena Jenkins are among the ad & marketing luminaries speaking at the Marketing Association’s Smarter Data conference this month.
It’s an all-day event, running from 9am-5pm on Tuesday 28 July at Eden Park.
It’s not cheap – tickets cost $3465+gst.
The MA flyer reads: “Unlocking the value of data for your customers: We’re simultaneously becoming more data-driven than ever while coming back to the roots of why data matters in the first place: our customers.
“How can we utilise data in service of customers and users? How can we be more responsible with data? How can we make data more meaningful? What do customer journeys look like in the age of data abundance?
“Smarter Data will draw on presenters’ real-world experiences, with gritty practical advice from veterans that you can actually use.”
“Smarter Data 2020 will draw on the presenters’ real-world experiences, with gritty practical advice from veterans that you can actually use.
“On the day you’ll find out how New Zealand and international organisations unlocked customer value through the smarter use of data. You’ll gain insights into their journeys, the challenges they faced, what worked and just as importantly what didn’t.
“As an attendee, you’ll be engaged through live polls, extended Q&A time, networking, panel debates and group discussions.”
Emcee is TVNZ data/insights GM Caroline Izzard. Other speakers are McDonald’s head of consumer insights Adrian Green, Track tech director Leighton Gosnell, privacy commissioner John Edwards, Loyalty NZ chief data officer Brian Ferris, Genesis UXI/UX manager Bridget Gallen, Genesis analyst Selena Hsiao, SpeakData MD Paul Hickey, and Parrot Analytics marketing VP Samuel Stadler
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