AUCKLAND, Today: A sizzling stoush between a NZ marketing firm and pork company owned by a global food giant has flared up with an exchange of allegations, denials and legal letters over who created a bacon advertising campaign, according to a report in this morning’s Herald.
The newspaper said: “Auckland agency The Business Marketing Group (BMG) referred to an infringement of its intellectual property rights after making an unsolicited pitch to Premier Beehive, which produces bacon, hams, sausages and shaved meats at its Carterton factory in Wairarapa.
Premier Beehive says the campaign, using the tagline NZ’s most delicious, is its own.”
“But Premier Beehive – owned by Brazil’s JBS, the largest meat processing company in the world – has defended its position and says the campaign, using the tagline NZ’s most delicious, was its own.
BMG MD Ben Cochrane told the Herald the complaints followed a 42-page unsolicited pitch, including a series of sketches for potential billboard ads, which was delivered to Premier Beehive’s office in December 2019.
- Read the full story here
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