Barnes Catmur work makes finals in London

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Barnes Catmur & Friends Dentsu’s TVC work for Heart Foundation NZ has won it a place in the shortlist for the WARC Brand Purpose Awards – a new, London-based competition honouring the effective use of emerging marketing disciplines.

The Heart Attack Act is one of 20 entries – from India, UK, USA, China, Dubai, Canada, Romania, and Australia (one shortlist, for Leo Burnett Melbourne).

The Brand Purpose category rewards marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

It will be judged by a jury of 13 senior industry leaders, chaired by Jim Stengel, president/ceo of the Jim Stengel Company brand strategy agency in Cincinatti.

The jury looked for purpose-led approaches to marketing that have been successful not just in fulfilling a societal need but also in achieving commercial goals. The jury were seeking for evidence of brands integrating purpose into their marketing and their wider enterprise as opposed to investing in bolt-on CSR programmes.

WARC says the winners will be announced “shortly”.


Brand: Heart Foundation NZ
Agency: Barnes, Catmur & Friends (New Zealand)
Creative Director: Paul Catmur
Copywriter / Art Director: Katyana O’Neil, Renee Warner
Production Company: Flying Fish
Director: James Solomon

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