AUCKLAND, Today: Bastion Amplify is set for an exciting 2024, with four new hires on board. This follows a year of substantial growth in various service offerings.
The team is thrilled to welcome a Social Media Director and three PR experts. Hamish Russell, stepping in as Social Media Director, has a strong background with iconic NZ brands.
Alex Hema joins as PR Senior Business Director, equipped with a wealth of experience in strategic communications. Joanna James, GM, is enthusiastic about the new team dynamics. “We’re beyond thrilled to have built a team with such diverse experience since launching late last year. Working closely with the wider Bastion Shine Creative, Make, Digital, and Transform teams has enabled us to address our clients’ business challenges with communications solutions that are agnostic of a particular discipline and results-focused,” she says.
“We’re beyond thrilled to have built a team with such diverse experience since launching late last year.”
Carrie-Ann Carrasco and Annālida Jaegar are also joining, bringing valuable insights into government relations and communications. Simon Curran, CEO of Bastion Shine, commends the team’s cohesive strategy. “The Amplify offering and the team Jo has built has quickly demonstrated the ability to tightly link our strategic and creative work through owned and earned channels, proving a powerful combination. It’s an area of the business we’ll continue to grow, as our clients are already seeing results,” he comments.
Bastion Amplify, as the PR and social media branch of Bastion Shine, is poised to continue its impact on brand communication strategies across Australasia.
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