Genesis inspires the next generation of Kiwi innovators in new work from Bastion Shine

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AUCKLAND, Thursday: Bastion Shine has created a new campaign for Genesis, showcasing the Genesis School-gen programme. School-gen has been running for 16 years, providing free STEM teaching resources and learning tools to primary schools around the country.

Genesis head of brand Stephanie Fahey said: “In the new film spot, George takes us to her school where we see her and her classmates learning about science, technology, engineering and math as part of the programme.

“Launched in June 2022, this is the fifth execution from Genesis featuring George and her family, showcasing Genesis products and services. The platform has proven highly successful at engaging New Zealanders with Genesis, and the reasons to choose the energy provider.

“The integrated campaign includes TV, radio, OOH, digital and social and launches on Sunday.”


“George and her family have been incredibly well received by Kiwis, helping to build an emotional connection and an engaging narrative that is generating strong results for Genesis. Care is at the heart of the Genesis brand and we’re proud to have a long record of supporting New Zealand schools through the School-gen programme.”

Bastion Shine partner/chief strategy officer Andy McLeish said: “This is working out to be a really effective vehicle to deliver proof points for Genesis and build brand affinity.

“We’re really excited to be adding School-gen to the suite of George stories and share the great work Genesis do in New Zealand schools with the whole country.”

The integrated campaign includes television, radio, OOH, digital and social and launches on Sunday 15 October.


Client: Genesis Energy NZ Ltd
Head of Brand: Stephanie Fahey
Brand and Social Media Manager: Kimberly Burgess
Senior Brand Manager: Russell Long
Senior Partnerships Manager: Fiona Turvey
Community Investment Manager: Brydie Stephens
Agency: Bastion Shine NZ
Chief Creative Officer: Richard Maddocks
Integrated CD: Ben Barnes
Creatives: Social + OOH: Clementina de Ruiter + Phoebe Chetwynd-Talbot
Head of Strategy: Andy McLeish
Creative Services Director: Mel Tombs
Senior Content Producer: Pip Mayne
Managing Director: Toby Sellers
Senior Business Director: Marcelle Best
Business Manager: Steph Fairey
Head of Design: Danny Carlsen
Designers: Dan Sulit + Tim Wightman

Production Company: Sweetshop
Director: Mark Albiston
Executive Producer: Kate Roydhouse and Ben Dailey
DOP: Mart Williams
Colourist: Images and Sound | Alana Cotton
Online/VFX: Stu Bedford
Final master outputs and graphics: Toybox
Music Negotiator: Level Two | Marcus Brooke-Smith
Song details: Thurston Harris | “Little Bitty Pretty One” (Mechanical and Publishing)
Sound Designer: Beat Worms | Cam Ballantyne

Stills Photography: Match Artists
Photographer: Troy Goodall
Exec Producer: Gerardine Turner
Media: PHD
GM Planning: James Davidson
Group Business Director: Kelly Badland
Associate Business Director: Kevin Van-Wyk
Account Manager: Binfei Li
Digital Planner: Emma Mills

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