AUCKLAND, Today: AIA NZ has appointed Bastion Shine as the company’s integrated marketing and communications business partner, following a competitive pitch.
Together have been AIA’s media partner since 2019 and this remains unchanged with Bastion Shine’s appointment. The work was previously handled in house.
Both Bastion Shine and Together are independent agencies. AIA has a presence in 18 markets across Asia Pacific, and is part of the AIA Group.
AIA NZ chief customer officer Angela Busby said: “AIA NZ is delighted to appoint Bastion Shine as our creative marketing agency following a competitive pitch process.
“We have been impressed by the strategic thinking and market understanding that the Bastion Shine team bring to the table. It is clear that they are as committed as we are in achieving AIA’s purpose of helping New Zealanders live healthier, longer, better lives.
“The AIA NZ new business win continues Bastion Shine’s rapid growth phase, having recently opened its Wellington operations.”
“Since AIA NZ launched our signature health and wellbeing programme AIA Vitality in mid-2019, we have been steadily building momentum and brand awareness in New Zealand.
“We look forward to working with Bastion Shine on new brand and marketing campaigns for 2023 and beyond.”
Bastion Shine managing director Toby Sellers said: “AIA is a purpose-led business and having the opportunity to partner with an organisation that positively impacts the health and wellbeing of New Zealand was a huge motivator for us.
“We are also very excited that the scope of our assignment will allow us to bring together the combined capabilities of the Bastion Shine Group to deliver business and brand outcomes for AIA.
“The AIA NZ new business win continues Bastion Shine’s rapid growth phase, having recently opened its Wellington operations.”
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