Bauer axes Cosmopolitan (Updated)

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Bauer Media Australia has announced the closure of its popular advice/beauty/fashion glossy monthly Cosmopolitan magazine. It is unclear how many staff will be affected.

Bauer Media Australia & New Zealand ceo Paul Dykzeul, who is based in Australia, said in a prepared statement: “Today, Bauer Media announced the closure of the Cosmopolitan brand in Australia, with the December issue (cover image above) being the last.

“It has not been an easy decision to make, however, the commercial viability of the magazine in Australia is no longer sustainable.”

Dykzeul did not mention plans for NZ – and the release was distributed only to Australian media. However, the magazine’s demise in Australia means it will no longer be available in NZ.

The Australian-produced magazine’s NZ sales are said to be relatively low – but it has always been widely available, and always been one of the best recognised fashion title brands in NZ, as well as Australia.

“The commercial viability of the magazine in Australia is no longer sustainable.”

“Magazine closures are never easy, desirable or done without careful consideration for all of those involved,” Dykzeul said in his Australian statement.

“We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver.

“We are incredibly proud of the brand and the people who have been involved and represented over the last 45 years. It has helped to launch the careers of media personalities, supported great brands and causes, and inspired millions of young women across the country.”

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