AUCKLAND, Today: A group of former Bauer NZ editors & writers – cast adrift by the publisher’s dramatic collapse – have quickly banded together to form Capsule, a “carefully curated collection of stories that cover all the issues that matter most to Kiwi women”.
The new venture – aimed at modern Kiwi women – was launched by award-winning journalists from of some of this country’s best-read magazines including New Zealand Woman’s Weekly, The Australian Women’s Weekly (NZ edition) and Next.
A carefully curated collection of stories that cover all the issues that matter most to Kiwi women, Capsule is a daily dose of ideas, advice and inspiration that will help people feel supported, understood and ultimately uplifted.
Former NZWW deputy editor Kelly Bertrand says the idea for Capsule came about after she and more than 200 of her former colleagues lost their jobs suddenly amid the Covid-19 pandemic.
“Being made redundant isn’t pleasant at the best of times, let alone during a pandemic,” she said.
“But after a few weeks of mourning for what we lost we turned our attention to what we could gain, and Capsule was born.
“The Kiwi woman isn’t perfect – she’s fun, flawed, intelligent and strong. Capsule is a reflection of her.”
The world is an uncertain and unsure place at the moment, but we decided that we would be sure of ourselves and create something that we would want to read – smart stories and relatable rants.”
Joining forces with Alice O’Connell, former editor of NZWW, Emma Clifton (former deputy ed of AWW and Nicky Dewe, former ed-in-chief of Next and Good Health & Wellbeing, the group brings together decades of experience and unique expertise at creating clever and engaging content that resonates and connects deeply with Kiwi women.
“Collectively, we reached more than one million New Zealand women with our titles, and we all desperately missed telling their stories,” Bertrand says.
“From all of that experience, we know that the Kiwi woman isn’t perfect – she’s fun, flawed, intelligent and strong. Capsule is a reflection of her.
“To find out more about the Capsule Collective, their vision, capabilities and offerings, get in touch. We’d love to hear from you!”
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