Bauer Media has announced the launch of Fashion Quarterly’s new website FQ.co.nz, fashionably late and immaculately styled.
FQ.co.nz is a key initiative under the brand evolution strategy set by the magazine’s new editor, Sally-Ann Mullin, for New Zealand’s iconic fashion and beauty magazine.
“The fashion landscape has changed rapidly and the FQ brand is evolving alongside our industry and audiences,” Mullin said.
“Bauer Media has demonstrated its commitment to New Zealand fashion by conducting a large-scale research project that has sought in-depth feedback from more than 3600 women,” she said. “The studies explored New Zealanders’ connection to fashion, what motivates them and drives their purchasing behaviour.
“We also looked into the retail experience and interaction with digital fashion platforms and, importantly, the role that the FQ brand plays in their world.”
The trends identified will be reflected in the pages of Fashion Quarterly magazine and have guided the development of key content pillars and design elements for FQ.co.nz, including the sought-after live streaming look-books from local fashion labels.
Also new to the Fashion Quarterly stable is Fashion Quarterly Life, a special issue on sale July 6, featuring stylish homes and interiors, travel, food and wine, people and families and, of course, the latest fashion and beauty.
“Fashion Quarterly has always been synonymous with inspiration and now FQ audiences and advertisers can connect with us on a daily basis across all of our key content areas: fashion, beauty, well-being and life,” Mullin said.
The FQ.co.nz site has been designed to seamlessly accommodate large format rich media ads and to meet the growing demand for native advertising and content integration.
Bauer digital director Michael Fuyala sees potential for significant growth. “Bauer Media’s consumer magazine websites had nearly 600,000 visitors last month, and our social media reaches more than 500,000 women each week. We expect to see even faster growth as we ramp up our investment in story-telling across more and more platforms.”
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