Bauer pulls failing title – Netlink goes with it

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After weeks of denial, Bauer Media has finally confirmed the closure of Cleo, following an earlier announcement out of Sydney that the title would close in Australia. Bauer also announced that it is moving all magazine distribution from Netlink to Gordon & Gotch.

Cleo NZ was apparently in better shape that its Aussie sibling, but the NZ edition relied heavily on editorial content produced by Cleo Australia. Having said that, circulation of Cleo NZ had declined from 21,000 in 2005 to just 3400 in 2015.

Bauer Media publisher Brendon Hill says none of the affected staff will lose their jobs, and will all be re-employed within the business.

“Cleo has been an important part of New Zealand women’s lives for more than 40 years, and we would like to express our gratitude to the amazing professionals who have worked on the brand over this time,” said Hill.

Hill says Bauer continues to have a strong audience among young women. “We are committed to delivering content to young women through our rapidly growing digital channels and have many innovative solutions for our advertising partners who wish to target them,” he said.

“The Bauer magazine portfolio, excluding Cleo, reaches 74.6% of 18-24-year-old women every month and our fast growing digital Women’s Network generates 1.5 million page views per month in the fashion, beauty and celebrity categories.”

Bauer also announced its decision to move all retail magazine distribution activities provided by Network Services (which owns Netlink Distribution in NZ) to Gordon & Gotch.

This move also follows a decision made on the Australian side of the business.

Bauer NZ ceo Paul Dykzeul says the shift makes sense given that Netlink and Gordon & Gotch are both providing very similar services.

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