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SYDNEY, Today: Bauer Media AUNZ has begun its long way back from the abyss of 2020, relaunching as Are Media (“Audience/Reach/Engagement”).

Bauer/Are ceo Brendon Hill, now relocated from Auckland to Sydney, said in a statement: “Are is a representation of being present, a quiet confidence that reflects the position as the market leader with a rich heritage in storytelling.

“A new ‘Be Captivated’ brand positioning has also been unveiled, recognising how Are Media’s audiences savour and soak up its attention-holding content and experiences across beauty, fashion, homes, food, motoring, industry, entertainment and lifestyle.

“With new ownership and a new identity comes a refreshed and reinvigorated focus, one which embraces our existing strengths while allowing us to innovate and move into new areas.

“We will continue to deliver captivating, premium magazine content and experiences across print, digital, books, rewards, events and TV, connecting six in 10 Australian women and almost half of all New Zealanders with commercial partners each year.

“The relaunch includes NZ Woman’s Weekly, Listener, Woman’s Day, Australian Women’s Weekly, Your Home & Garden, and Air NZ Kia Ora.”

“The new visual identity communicates a leaning in, a joining up with the central strength of the letter R, anchoring the connection between audience and engagement with our brands and advertisers.

“The rebrand is the culmination of an employee-led initiative and marks an important new era for the business which has included the relaunch of New Zealand titles New Zealand Woman’s Weekly, NZ Listener, Woman’s Day, The Australian Women’s Weekly, Your Home and Garden, and Air New Zealand’s Kia Ora.

Hill added: “Today commences a new chapter for our business. I want to thank the entire team for their collaboration in developing our new identity and for their ongoing passion and dedication to Are Media.”

About Are Media
Are Media is an Australasian content and experiences company encompassing The Australian Women’s Weekly, The NZ Women’s Weekly, Your Home & Garden, Woman’s Day, NZ Listener, Kia Ora, Property Press, Now to Love, Homes to Love and Beauty Heaven in New Zealand.

  • Statement issued by Thrive PR Sydney. No NZ web address supplied

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