Arrivals & Departures: Bauer reshapes executive team on both sides of the Tasman (without leaving the family house)

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Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was himself appointed only in June, when he replaced Nick Chan, who departed in the wake of the Rebel Wilson defamation case).

Significantly, all the changes have been made from within the company.

Dykzeul, who was based in Auckland, is relocating to Sydney.

The executive team in Auckland is now headed by Brendon Hill, who has been appointed NZ MD. Hill retains his publishing responsibilities for Bauer’s current affairs titles.

Hill has been with Bauer for 11 years, joining Bauer Media NZ in 2015 from the Australian division, where he was the publisher of over 30 magazines and their associated digital sites, events and brand extensions.

During his tenure at Bauer NZ, Hill has driven new product launches and brand development across the portfolio.

He grew up in New Zealand and completed a BCA/BA at Victoria University, majoring in accounting, commercial law and history. He is a chartered global management accountant and

has worked in Japan, England, and Australia.

“I am honoured to be leading the incredible team we have here at Bauer,” Hill said in an issued statement. “Paul has created a culture of innovation and excellence which the executive will continue to nurture.

“We are a people and ideas business, underpinned by influential brands, and I will continue to encourage our immensely talented teams to craft deeply engaging content and create award-winning marketing solutions across multiple platforms.”

Paul Gardiner
After leading one of the most successful magazine and digital sales teams in recent times across the Bauer group, Paul Gardiner has been promoted to the role of Bauer commercial director, Australia.

He will be relocating to Sydney with his family to lead a sales division of over 140 staff and take overall responsibility for advertising revenue across more than 40 brands and all sales territories in that market.

Dykzeul said: “This is a massive step-up and a well-deserved promotion that is testament to the success and creativity of the New Zealand advertising team under Paul’s leadership over this past decade.”

Kaylene Hurley
A recruitment process for a new commercial director in New Zealand is underway. Kaylene Hurley, the current agency sales manager will assume the role of acting commercial director.

Tanya Walshe
Tanya Walshe, has been promoted to general manager publishing & insights, and will lead the publishing responsibilities at Bauer New Zealand, taking over 17 brands across Women’s Entertainment, Women’s Lifestyle, Fashion, Home and Food.

In addition, she expands her research & insights remit with both the New Zealand and Australian teams reporting into her.

Sarah Henry, Shelley Ferguson, Sido Kitchin
A new editorial structure has been announced with Sarah Henry, Shelley Ferguson and Sido Kitchin promoted to editorial directors across brand portfolios.

Michael Fuyala 

Head of digital Michael Fuyala will spearhead a focus on innovation, partnerships and new product development through the newly formed Bauer Labs division, in addition to driving audience and revenue growth across the Bauer digital network.

Jason Hussey
Jason Hussey will assume management responsibility for Property Press from October 30 and will report directly to Paul Dykzeul.

“It’s absolutely terrific to be able to announce these internal appointments,” Dykzeul said. “Too many companies in my view need to rely on external appointments for executive roles.

“I’m incredibly proud of the calibre of the senior team here in New Zealand and I know with this structure in place across both markets we will increase collaboration, drive innovation and thrive.”

About Bauer Media New Zealand
Bauer Media New Zealand is probably the country’s largest and most influential magazine publisher, with 21 magazines brands. More than 2.8 million New Zealanders have read Bauer magazines in the past year and the duplicated monthly reach on Bauer websites is 1.1 million plus 1.5 million on social media.

Bauer Media NZ’s consumer division specialises in women’s entertainment and lifestyle, fashion and beauty, food and home, and current affairs and culture across print, digital and events.

Integral to the company’s success are vibrant, information-packed websites and social media platforms anchored on the To Love network.

Magazine brands include weekly newsstand magazines: Woman’s Day and New Zealand Woman’s Weekly plus the highest-selling women’s monthly title, The Australian Women’s Weekly.

Bauer delivers premium audiences through award-winning brands such as NZ Listener, North & South, Metro, HOME, Fashion Quarterly, Simply You, NEXT, Your Home & Garden, Taste and KiaOra.

The company’s focus on innovation has led to a number of high-profile brand launches: Paperboy, Nadia and Miss FQ magazines, and

Bauer offers a range of independent, communication-related services, including research through Insights IQ, custom publishing, video production and content marketing through the Media Collective.

Bauer Media NZ also publishes Property Press real estate guides, with 14 titles and the website

Bauer Trader Media is the motoring, caravan and farm specialist division, which publishes

industry-specific magazines and sites including Autotrader and Farm Trader.

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