BBDO, FCB, DDB, Y&R shine in shortlists on Day 2

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A further four shortlists – in Outdoor, Media, PR and Creative Effectiveness – have been announced overnight at the Cannes Lions Festival. On Day 2, Colenso BBDO again topped the shortlists leaderboard – but this time it was no whitewash, with FCB, DDB and Y&R all doing well.

Colenso scored four Outdoor finalist spots – three for NZ Book Council (1984, Romeo & Juliet, and The Bible executions) as well as Volkswagen Reduce Speed Dial. FCB also won three spots – for Prime TV Glamazon, Sony NZ Octographer and Shine Never Ending Street Posters.

  • See all the Outdoor finalists here

Five NZ entries made the shortlist in the Cannes Media Lions category – DDB and Y&R have two apiece, while FCB has one.

NZ Finalists

DDB Group, Lion Breweries, Change The Bottle Change The Game

Y&R Land Rover, Love From Land

FCB, Sony NZ, Sony Sideline Challenge

DDB Group, Paw Justice, Don’t Trade Me

Y&R NZ, Brake, Living Memories

  • See all the Media Lions finalists here

DDB Group is the only NZ agency shortlisted in the Cannes PR Lions.

The agency made the grade with its Don’t Trade Me campaign for Paw Justice, created in conjunction with Beat Communications, Auckland.

  • See all the PR Lions finalists here

Two entries from New Zealand – both from BBDO shops – are through to the Cannes Creative Effectiveness finals.

Colenso BBDO scored for Samsung Galaxy S4 The Smart Phone Line, while Clemenger BBDO Wellington is through for NZ Transport Agency Mistakes.

  • See all the Creative Effectiveness Lions finalists here

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