AUCKLAND, Thursday: Trade Me has extended its There’s someone for everything platform through Colenso BBDO and Clemenger BBDO, aiming to prove that “no matter what you’re selling on Trade Me, there’s someone out there who’ll love it”.
Launched in the first week of 2020, the two new spots for Trade Me Jobs and Trade Me Motors are now running across TV and social media.
As in the previous work, the ads feature two characters reading almost identical scripts, but with different intonation.
“We just bought a rugby-playing taxidermy possum on there. We’ve named him Gary.”
Trade Me marketing director Regan Savage said: “The feedback to the first round of work was so positive, we are rapt to have the opportunity to extend the campaign to our Jobs business, and to bring our industry-leading Motors Background Check product to life.”
Colenso CCO Levi Slavin said: “There truly is someone for everything on Trade Me. We just bought a rugby-playing taxidermy possum on there. We’ve named him Gary. We couldn’t be happier with this work.
“Or with Gary.”
- Trade Me 2
Client: Trade Me
Brand Marketing Manager: Sarah O’Leary
Brand Campaign Manager: Caroline Brown
Marketing Director: Regan Savage
Agency: Clemenger Group
Production Company: Good Oil
Director: Dave Wood
DOP: Andrew Stroud
Managing Director: George Mackenzie
Producer: Lee Thomson
Editor: Simon Njoo
Sound Design: Liquid Studios
Photographer: Troy Goodall
Media Agency: MBM
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