BC&F Dentsu adds Jetstar retail to brand business

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Jetstar NZ has appointed Barnes, Catmur & Friends Dentsu to its retail business in New Zealand, which has previously been run out of Australia.  

BC&F Dentsu started working on the brand piece of business for Jetstar NZ in early 2014 and has since then created a series of campaigns for the brand, which have supported the airline’s significant growth in the local market over the past two years.

The retail portfolio will include sales and retail (or business as usual) campaigns to the New Zealand market.

“We’re really excited to now have BC&F Dentsu working on both the brand and retail parts of our business. They have a clear understanding of the New Zealand market and are well equipped to help us to continue to move the brand forward.” says Jetstar Marketing NZ, Jo McDonald.  

“Our relationship with Jetstar has really strengthened over the last 6-12 months and we’re looking forward to working more closely with the Jetstar team. Being based in New Zealand we already have a strong understanding of the market here and now we will look to tie the airline’s brand and retail creative together more seamlessly,” says BC&F Dentsu Managing Partner and Executive Creative Director, Paul Catmur. 

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