Dead Poets Society

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AUCKLAND, Friday: As a tribute to possibly the worst year in human history (or to simply help you forget the entire thing), The BC&F Dentsu Distillery & Designery has teamed up with The Spirits Workshop to create a … gorse-infused absinthe!

Absinthe has long had a reputation for causing hallucinations and stoking creativity, which is probably why its most famous drinkers are all artists, writers and poets, even in this day and age.

Notable users were Oscar Wilde, Vincent van Gogh, Ernest Hemmingway, Henri de Toulouse-Lautrec, Charles Baudelaire and Arthur Rimbaud (who mixed his with hashish).

“Tastes like a mouthful of murder hornets, and goes down like a Covid-19 nasal swab.”

‘MMXX’ or ‘2020’ for the art directors tuning in, tastes like a mouthful of murder hornets and goes down like a Covid-19 nasal swab. Although with a bit of sugar it’s actually drinkable, at 66.6% it’s also perfect for lighting and hiffing into the rabble at your local riot.

Managing partner Luke Farmer described the drink as “prickly”, whilst junior creatives ‘Guy & Clem’ described it as “free”.

MD Murray Streets: ‘I shouldn’t have to say this but it is 2020 – please under no circumstances inject this liquid.

“If you can spot all the nods to 2020 on the label, get in touch at and you could win your very own bottle.

“And if you don’t like it, blame Bill Gates.”


Illustrator: David Ogilvie
Photographer: Ross Brown
Retouching: Cameron Jones
Writers: The copy was developed by the team but kudos go to junior writer Gaetano Perry and CD Brad Stratton

Hi-res, easy-to-read label

  • Note: our image is very hi-res (23MB!) and should expand sufficiently for you to read the bons mots on the label.

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