BCG2 and FMG celebrate 10 Years with a fresh campaign

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AUCKLAND, Today: In 2015, BCG2 and FMG kicked off their brand platform, We’re here for the good of the country. A decade later, it’s still rocking, with a fresh campaign launched in May.

The new campaign, Here, there and everywhere, assures rural New Zealanders that FMG is always there for them. From sheep farmers to lifestyle block owners, FMG provides excellent cover and advice.

Perry Bradley from Film Construction partnered with BCG2 again to direct the TV ads and online content. The campaign also includes print, digital, social media, and radio.

“Our long-term partnership with FMG has been a very special relationship.”

BCG2’s Chair, James Blackwood, said, “Our long-term partnership with FMG has been a very special relationship. We’re incredibly proud to have played a part in the success of FMG as they rightfully confirm their place in the hearts and minds of heartland rural New Zealand and the Lifestyle sector.”

Richard Aitken, FMG’s Marketing Manager, added, “We’re a mutual insurer, so we work in partnership with our rural and provincial clients and in the rural communities they live in. The BCG2 team share our passion for all that being rural stands for.”

The campaign showcases rural New Zealand beautifully, capturing its essence.

BCG2 is a 100% Kiwi-owned agency, specialising in communications, design, digital, and media.


Client: FMG                                      
Marketing Manager: Richard Aitken
Agency: BCG2
Creative: James Blackwood, Robin Powell
Account Director: Stella Terrell
Strategic Director: Jose Alomajan
Agency Producer: József Fityus
Production Company: Film Construction
Director: Perry Bradley 
Producer: Ivan Barge
Editor: Gary Sims
Stills Photographers: James Blackwood
Original Music Composition: Jim Hall
Track-lay and Mix: Nigel Foster

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