bcg2 and MediaCom have won a competitive pitch for creative and media services for Realestate.co.nz – New Zealand’s definitive online property resource for buyers and the real estate industry.
The pitch was a two-stage strategic and creative process, says bcg2 managing director Michael Jarvis. “This was a really thorough process. We got a strong sense of the wider decision-making team’s vision for the Realestate.co.nz business.
“This was vital in defining our creative and media responses for the brand.”
The initial layer of campaign executions has been shot by photographer Mat Baker – that’s them above, and below.
Realestate.co.nz offers a very wide selection of residential, business, rural, commercial and rental property listings in New Zealand, plus the sales and support services of the wider real estate industry.
Vanessa Taylor, brand & commercial manager, Realestate.co.nz, said: “We’re really excited about the opportunities that will be created by unifying our brand around a cohesive proposition. We are confident that our new partners will help us execute this successfully.
“Both bcg2 and MediaCom have delivered some great initial plans and concepts and we look forward to this unfolding evolution of our brand.”
MediaCom NZ managing director Nigel Douglas said: “Realestate.co.nz is the ideal brand for MediaCom to flex our programmatic muscles in ways that add value to their users’ experiences.
“The team at Realestate.co.nz has a great product and bold ambitions for the wider market. Their goal is to increase their dominance in terms of quality of service, and we’re really happy to work with them to achieve that.”
CREDITS
Agency: bcg2
Writer: Phil Parsonage
Art Director: Marc Chetcuti
Creative Director: Robin Powel
ECD & CEO: James Blackwood
Director Strategy & Planning: Abe Dew
Account Director: Michael Evans
Mediacom
Managing Director: Nigel Douglas
Photography & Video: Mat Baker
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