bcg2 smoking at The Globals

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Just one NZ agency made the shortlist for The Global Awards, which honour the the world’s best healthcare advertising. bcg2’s Smoking Costs A Packet work for Champix is through in the Art & Technique: Typography category.

The winners will be announced at joint presentations in New York and Sydney on Thursday 3 December.

The Global Awards Grand Jury shortlisted 152 entries this year, submitted from 26 countries. Entries achieving shortlist status will be judged by the Executive Jury in a live session in New York City to determine trophy winners.

The USA leads the shortlist with 51 entries, followed by the UK (27), Australia (19), UAR (8), Japan & South Africa (6 entries each), Brazil (5), France (4) and Sweden (2). Matching NZ on one was Portugal.

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