bcg2 has been appointed as creative agency for New Zealand Opera, and the Auckland indie’s first role was setting up the digital, radio and print creative for the September 2016 season of Sweeney Todd – The Demon Barber of Fleet Street.
Work is also commencing on the company’s 2017 season. The account was won following a competitive pitch process.
The incumbent on the account was Osborne Shiwan. NZ Opera marketing director Charlotte Rosier told M+AD they invited “a number of agencies” to pitch – but politely (and firmly) declined to identify them.
“New Zealand Opera is passionate about building new audiences for the genre and this underpins everything we do – from our education work within the communities we serve to our mainstage seasons in Auckland, Wellington and Christchurch,” said NZ Opera general director Stuart Maunder in the release announcing the agency’s appointment.
“bcg2 ’s grasp of this really shone through in their response to our pitch. They have already proved themselves with their wonderfully creative approach to Sweeney Todd and we are very excited to be working with them on our 2017 season.”
New Zealand Opera is the face of professional opera in New Zealand. The company was formed in 2000 with the merger of the National Opera of Wellington and Auckland-based Opera New Zealand to form NZ’s first fully professional national opera company. In 2012, it merged again with Christchurch’s Southern Opera.
Each year, New Zealand Opera presents its mainstage seasons in Auckland, Wellington and Christchurch. The company’s education and outreach work with schools and within the communities it serves, ensure it is nurturing the next generation of opera lovers.
“New Zealand Opera works tirelessly to promote the love of opera in New Zealand by presenting it as a modern, relevant and involving art form,” says bcg2 MD Michael Jarvis.
“Encouraging more New Zealanders to see opera as an inspiring entertainment option is a key challenge. And with our proven track record of working with not for profits to encourage behaviour change, we feel bcg 2 is the perfect partner for New Zealand Opera.”
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