BCITO trades up to EightyOne

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WELLINGTON, Wednesday: In an uncontested pitch, Willis St-based creative shop EightyOne has  won the account for NZ construction industry training outfit BCITO, and are now on the tools-creating phase 2 of the recent Tricky Chat campaign.

BCITO’s Andrew Robertson said: “We are building some great momentum. We’ve started to shift the perception of a nation and can’t wait to see what EightyOne will do to help us continue that trend.”


“The boys have been learning their Phillips from their flat heads.”

The win sees BCITO reunite with creatives Chris Appelros and James Henderson, who wrote the original (and very funny) Tricky Chat campaign.

EightyOne ECD Chris Bleackley said: “I have it on good authority that the boys have been learning their Phillips from their flat heads in anticipation of talking to more misinformed parents across New Zealand.”


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