Lemonade & Merlin add fizz to Beauden’s Panasonic shoot

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Grey Lynn integrated design & advertising agency Lemonade, with local film company Merlin, has shot a new tvc featuring Panasonic’s new brand ambassador, All Black Beauden Barrett.

Panasonic commissioned True Black, Shows True Colour to launch its 2017 OLED TV range. It goes to air in NZ Z this Sunday (18 June).

Along with the locally produced TVC True Black, Shows True Colour, Panasonic has globally launched their new 4K TV Range with their Experience Cinema at Home campaign. This campaign also ran in NZ, marking the first time in 10 years that Panasonic NZ has advertised TVs on television.

And NZ is the only country to use this Experience Cinema at Home TVC on mainstream media (TV, Cinema and OnDemand). Panasonic UK made the content to be played in stores on TVs and digital.


Client: Panasonic
Marketing Manager: Lynda-Anne Bodger
AV Product Manager: Piers Gordon
Agency: Lemonade
Creative Director: Jon Raduch
Copywriter: Christopher Howden
Art Director: Chris Boyd
Account Director: Andrea Fowler
Film Company: Merlin
Director: Matt Holmes
Producer: Ivan Barge
Cinematography: Andrew Stroud
Offline Editor: Nathan Pickles
Music/Sound Design: James Hayday
Post Production: Digital Post
Post Production Producer: Lucy Bowey
VFX Artists: Matt Westbrooke, Tom Devereaux , Suraj Nayak, Ben Watts
Sound Mix: Bruce Langley
Colourist: Gerard Ward

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