Late show at the Beacons

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VMO sprung a swiftie on agency guests at the Beacons on Friday – quietly noting the differences between female and male behaviour at the show.

The outcome was fairly predictable – the females tended to arrive fashionably late, while the blokes wanted to hit the bar early.

“You may have noticed VMO was operating 70-inch VMO Work screens with table settings – and a competition,” said VMO marketing director Nicolette Onsley.

“Unbeknownst to you we had DART 2.0 [Digital Outdoor Audience in Real Time] technology anonymously measuring the demographic, gender, facial features and mood of the audience.”

Here’s what they found;

  • Females arrived fashionably late, with the majority arriving around 7.30pm, whereas most males made sure to get in at the bar early at 6.30pm
  • 62% of people viewed the seating plan on arrival
  • 67% of guests were female, while 33% were male
  • 38% of the media audience in NZ is between 25-34 years of age
  • 12% of male attendees had a moustache, and 4% sported a beard
  • Overall, audience happiness grew 50% over the course of the night.

Selfie comp
The winner of the VMO best selfie competition using a VMO prop was Kirsty McLean from Dynamo.

“Rae our VMO work sales manager will deliver a $500 voucher for your effort,” said Onsley. “Thanks to all that participated. We hope you had an awesome night.”

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