VMO sprung a swiftie on agency guests at the Beacons on Friday – quietly noting the differences between female and male behaviour at the show.
The outcome was fairly predictable – the females tended to arrive fashionably late, while the blokes wanted to hit the bar early.
“You may have noticed VMO was operating 70-inch VMO Work screens with table settings – and a competition,” said VMO marketing director Nicolette Onsley.
“Unbeknownst to you we had DART 2.0 [Digital Outdoor Audience in Real Time] technology anonymously measuring the demographic, gender, facial features and mood of the audience.”
Here’s what they found;
- Females arrived fashionably late, with the majority arriving around 7.30pm, whereas most males made sure to get in at the bar early at 6.30pm
- 62% of people viewed the seating plan on arrival
- 67% of guests were female, while 33% were male
- 38% of the media audience in NZ is between 25-34 years of age
- 12% of male attendees had a moustache, and 4% sported a beard
- Overall, audience happiness grew 50% over the course of the night.
Selfie comp
The winner of the VMO best selfie competition using a VMO prop was Kirsty McLean from Dynamo.
“Rae our VMO work sales manager will deliver a $500 voucher for your effort,” said Onsley. “Thanks to all that participated. We hope you had an awesome night.”
- Check out all the other selfies from the night here: instagram.com/explore/tags/dartbyvmo
- About the DART 2.0: valmorganoutdoor.com/dart
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