Big brands weigh the field

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Westpac media and the BMW creative business are both up for pitch. The contenders for Westpac are said to include OMD, FCB Media and MEC (the incumbent is Starcom).

The creative side of the Westpac business is not part of any pitch, and remains firmly with DDB.

But DDB’s hold on the BMW/MINI business could be tenuous, with the account currently back in the marketplace. Neither part would comment today.


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