Big Data scary? FCB man has the answer

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FCB strategist Toby Hilless fronts a Research Association of NZ CRM function on the Auckland waterfront on Wednesday 5 April.

Hilless is the agency’s CRM & marketing specialist, and this event is designed as a practical applied guide on CRM, taking away the ‘scariness’ of Big Data and getting a research and insights audience to see how it could help them.

The location is the Tamaki Yacht Club on Tamaki Drive, Auckland. The doors open at 6pm –the function itself starts at 6.15pm sharp and finishes at 7.30pm.

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