A Vero tvc that’s not about Vero

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For medium-sized and larger companies, getting the right insurances can be complex and so requires specialist knowledge. With this in mind, Vero’s latest tvc via Big Communications encourages businesses to talk to an independent insurance broker or adviser.

Shot by Luke Sharpe of Bunker, the ad follows the manufacture of a wooden chair (designed by New

Zealander Jason Whiteley) and resolves with the factory owner sitting down with a broker.

Big CD Joe Holden said: “It’s calm, measured pace aims to reward viewers with a break within the ad break; a style that’s in keeping with Vero’s own empathetic approach to serving its customers.”

The ad is the fourth instalment in an ongoing campaign and is running on broadcast and digital channels, supported by print.


Client: Suncorp New Zealand
Executive Manager, Customer Experience: Catherine Bateman
Marketing Manager: Christina Knappik

Agency: Big Communications
Managing Director: Ant Salmon
Creative Director: Joe Holden
Senior Art Director: Mike Knight
Copywriter: Andrew Davidson
Senior Account Manager: Nicole Combrinck

Production: Bunker
Director: Luke Sharpe
DOP: Duncan Cole
Colourist: Dave Gibson

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