Sizeable Kiwi contingent expected

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Entries for the Australasian Catalogue Association’s 25th annual awards, which recognise excellence in catalogue marketing in NZ & Australia, close on Wednesday 1 June.

Last year’s awards featured a record contingent from NZ, and the organisers expect a repeat performance this year – with Kiwi retailers, marketers and creative designers targeting a newly launched New Zealand category.

The other categories are Home, Fashion, Cosmetics & Pharmacy, Recreation & Leisure, B2C, Retailers.

“Competition is tighter than ever so far this year,” says Melbourne-based ACA ceo Kellie Northwood. “We are seeing innovative work being produced from a wide variety of industries and businesses showing us how effective catalogue media is today.

“Catalogue marketing is a highly effective media and the awards give agencies and retailers the opportunity to have their strategies, concepts, creative, design and styling recognised.”

The awards night will be held at Crown Palladium Melbourne on Friday 2 September.

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