Big Mobile lures US ad-tech outfit downunder

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Sydney-based mobile engagement company Big Mobile has forged a partnership with New York-based global location-based marketing technology company xAd Inc to bring xAd’s cutting-edge, location technology to Australia and New Zealand.

The partnership was unveiled (via press release) in Auckland this morning.

“Powered by xAd’s patented technology, the partnership offers solutions that enable brands to connect with people based on their mobile locations,” said Big Mobile ANZ ceo David Green in the release.

“Through this partnership, marketers will have access to meaningful location data, allowing them to learn more about their businesses, actively engage their consumers through precise location and audience targeting, and measure footfall.

“For location, it’s a game changer. We hear so much hype in the market about location, but xAd’s proven technology is the most accurate and highly measurable solution out there with products that are third-party validated by industry-leading measurement firms.”

“We are excited to partner with such a strong team to bring our technology and location expertise to the Australia and New Zealand markets”

xAd receives location data from millions of ad requests globally through 100,000+ mobile applications and data providers, and then ranks these data signals for precise, location-verified mobile inventory. Its Blueprints technology then defines the geo-boundaries of businesses and points of interests, a process which takes hours instead of weeks, and allows for precise and accurate location targeting.

xAd COO Sunil Kumar said: “We are excited to partner with such a strong team to bring our technology and location expertise to the Australia and New Zealand markets.”

About Big Mobile Group
Formed in 2009 Big Mobile is a mobile engagement specialist bringing people and brands together on mobile. The company has exclusive partnerships, representing the biggest and best premium Mobile publishers and has helped mobilise the top 100 consumer brands across APAC and SE Asia, with eight offices in five countries.

About xAd
xAd is the global leader in location intelligence that drives sales – unlocking opportunity in the 90% of retail transactions that are still completed offline. By leveraging a mobile device’s current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. It is through this first party data and intelligence that xAd can interpret the most relevant moments to introduce a brand’s message, providing a more personalized and meaningful mobile ad experience to consumers while impacting the point of decision, driving in-store foot traffic and sales.

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