NZME Imprint competition celebrates print advertising creative

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AUCKLAND, Today: An NZME competition giving creatives the chance to submit their innovative, unique print advertising to win the ‘greatest paper run of their life’ has already racked up significant interest, as NZME announces the competition judges.

The competition showcases and celebrates the strength of print advertising and its effectiveness, as well as encouraging creatives to think differently about print. Entrants must submit along with the creative material, a 250-word rationale demonstrating an effectiveness of the entry campaign.

“The winner receives flights for 2 to New York, 5 nights’ accommodation, 2 tickets to AdWeek New York, 2 tickets to a Broadway show of their choice, and $1000 spending money.”

The judging panel includes a number of well-known advertising and marketing experts:

  • Paul Catmur, Founder and former CEO of BC&F Dentsu, writer and podcaster
  • Ally Young – Skinny brand lead – Spark
  • Carl Sarney – head of strategy, TRA
  • Paul Hancox – chief commercial officer, NZME
  • Katie Mills – chief marketing officer, NZME

NZME chief commercial officer Paul Hancox said: “We know through research that excellent creative advertising leads to stronger brand awareness and a better recall.

“We’re really pleased to use this competition to celebrate the diversity of creative that comes within print advertising, as well as allowing advertisers the opportunity to see the results for themselves.

“Across New Zealand we have fantastic print platforms for advertisers to showcase their product or service in a creative way, and through NZME’s ever growing audiences and high daily engagement, we’re offering immeasurable benefits to marketers.

We are really looking forward to seeing the fantastic creative come through over the next few weeks and we have no doubt the judging will be tough!”

The winner of the competition will receive flights for two to New York, five nights’ accommodation, two tickets to AdWeek New York, two tickets to a Broadway show of their choice, and $1000 spending money.

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