Business insurance is not a DIY project

Editor TVCs, News Make a Comment

AUCKLAND, Today: Big Communications has created a new campaign for Vero to remind business owners and managers that arranging business insurance can be complex – and is best left to an expert.

Suncorp NZ brand manager Catherine Bateman said Vero’s intermediated business model is one the insurer’s key differentiators.

“All of the business Vero underwrites comes to us from brokers or advisers,” she says. “This campaign reminds businesses that using a broker is a good way to identify the insurance risks they might face.

“Of course, once the broker has decided on what cover is required we hope they’ll come to Vero to place it.


“The TV campaign will be supported by print and digital executions.”

“Dedicating the entire campaign to the wisdom of using an intermediary to arrange business insurance is also a nice way of advocating for our broker and adviser partners in market, and we think they’ll appreciate that as well.”

Big CD Joe Holden says the three campaign executions all make the same point: “Trying your hand at a specialist’s job can have dire consequences. Our three TVC characters learn this the hard way when their DIY efforts go horribly wrong.”

The TV campaign (broadcast and BVOD) will be supported by print and digital executions.

That’s the Wedding Cake Decorator execution at the top of this page. View the other two below:



CREDITS

Client: Suncorp NZ
Exec Manager, Brand & Customer Engagement: Catherine Bateman
Campaign & Go-to-Market Manager: Christina Knappik
Agency: Big Communications
Managing Director: Ant Salmon
Creative Director: Joe Holden
Senior Art Director: Mike Knight
Copywriter: Andrew Davidson
Senior Account Manager: Vinnie Bi
Production: Bunker
Director: Luke Sharpe
Production Manager: Ainsley Allen
DOP: Todd Bilton
Art Department: Ben Witter
Colourist: Davie Gibson
Stills Photographer: David Ogden
Casting: Catch
Media: Starcom
Business Director: Toby Yonge
Planner/Buyer: Nick Hawkins
Media Assistant: Brooke Henderson


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