Biggest quarter for interactive ads

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Total interactive advertising spend in New Zealand was $142.37 million – up 24% year-on-year – proving to be the biggest quarter to date.

“No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind,” says IABNZ chair Spencer Bailey.

“In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market.”

Mobile advertising grew the quickest year-on-year at 198% followed by Search & Directories at 38% and Video, 32%.

The IAB/PwC Report was established in 2007 and is the pre-eminent source of New Zealand interactive and mobile advertising spend provided by over 35 advertising agencies and publishers. The full report is available to IABNZ members and contributors.

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