Through the eyes of a child

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AUCKLAND, Wednesday: Big’s new tvc for boutique retirement village The Grove Orewa looks at retirement village living through the uncomplicated eyes of a child.

Big MD Ant Salmon said: “A lot of current advertising suggests moving into a village is life-changing.

“The truth is actually that life goes on as normal, just without the worries of home ownership or the social isolation of living on a street where your neighbours are all at work Monday to Friday.


“Life goes on as normal – without the worries of home ownership or the social isolation of living on a street where your neighbours are all at work Monday to Friday.”

“We wanted to show this in the simplest way possible, through the eyes of a young girl visiting her Nana and Poppa; because when you live in a retirement village your grandkids can still come and visit, just like they did before you moved”.

The ad went to air last week.

  • View it below


CREDITS

Creative team: Joe Holden, Andrew Davidson, Mike Knight
Client service: Ant Salmon, Vinnie Bi
Film Co: Bunker
Director: Luke Sharpe
Client: Aidan Craig


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