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VICTORIA, Thursday: Saatchi & Saatchi Melbourne, with Sweetshop director Alexander Brown, have shot a spot for global online bike marketplace BikeExchange, which will screen across 10 markets – including NZ.

Where the World Rides highlights the passion of cyclists from all over the world and how BikeExchange makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.

The ad comes in four languages – English, German, Dutch and Spanish. In addition to NZ, it’s targeted at audiences in Australia, USA, Germany, Belgium, Netherlands, Great Britain, Ireland, Colombia and Canada.

Brown said: “Having a hands-on approach to a commercial like this was a creative awakening for me.

“It was a real joy to get behind the camera and self-shoot using gimbal rigs and car mounts. What made it special was all the people who generously gave up their time for their love of cycling.

“There is such a community of avid cyclists out there it made the project such a wonderful one to work on.”


Production Company: Sweetshop
Director: Alexander Brown
DOP: Max Walter
Producer: Zena Bartlett
Executive Producer: Loren Bradley
Managing Director: Edward Pontifex
Editor: Jess Mustacio
Post Producer: Charlotte Griffiths
Post Production: The Editors
Music Composition: Electric Dreams
Sound: Risk Studios/ Dylan Stephens

Client: BikeExchange
Global ceo: Mark Watkin
Brand & Campaign Manager: Amy Williams

Agency: Saatchi & Saatchi Melbourne
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Executive Planning Director: Alex Speakman
Creative Director: Lee Sunter
Copywriter: Samantha Alexandre
Art Director: Santi Urso
Senior Business Director: Adam Brami
Senior Producer: Lucy Trengove
Producer: Chris Moore
Producer: Maria Borowski

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