Billboards reach for the sky

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The NZ airport billboard economy is thriving as year-on-year audience numbers for both Auckland and Christchurch continue to rise, according to APN Outdoor.

The latest figures from Auckland and Christchurch airports indicate a 5.1% and 6% traffic increase respectively, across both international and domestic terminals.

“This is great news to APN Outdoor as we continue to invest in our market-leading airport assets,” says general manager Phil Clemas.

The sustained audience growth seen in Auckland International Airport over the past year, coincides with APN Outdoors’ involvement, which has been a significant increase in advertising spend and overall demand, Clemas says.

“Apollo, the largest curved LED screen in the country, welcomes almost all of the vehicular traffic entering and leaving the airport precinct, has become iconic to advertisers and is in hot demand.

“As audiences continue to flock to airports, it’s a great time to be leaders in this space. Our leadership extends beyond just the footprint and we pride ourselves on investing in the most premium and cutting edge technologies to truly amplify the airport advertising experience for our clients.

“Other exciting announcements effecting growth in the New Zealand tourism industry came recently with American Airlines announcing their return to New Zealand via Auckland Airport and Air New Zealand soon to be flying direct to and from Vietnam,” Clemas said.

“There is little doubt airport audience numbers will continue to grow strongly moving forward.”

APN Outdoor has assets in Auckland and Christchurch airports, plus Sydney, Brisbane, Canberra and Perth airports in Australia.

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