The bird conductor

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SKY lets its audience’s imagination take to the skies in its new, stylish TVC, created by DDB and directed by Steve Ayson of The Sweetshop.

The 60” spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands, orchestrating the flight of tens of thousands of birds.

The TVC is designed as a teaser to promote the latest SKY On Demand offering scheduled to launch in early 2015.

Mike Watson, SKY Marketing Director, says, “2015 will be a landmark year for SKY in terms of our consumer offering. We wanted a campaign that would give a sense of the scale of the changes we are making. It’s a truly beautiful spot.  DDB nailed it…again”

“In 60 seconds we’ve created something that demonstrates how complete freedom might feel,” says DDB chief creative officer Damon Stapleton. “The epic film is engaging and moving and continues to champion SKY as New Zealand’s preeminent storytellers.”

SKY On Demand will see MY SKY customers be able to watch subscribed content at a time that suits, rather than just at the time scheduled. Instead of needing to pre-record a favourite TV show or film, viewers can connect the updated decoder to their home broadband and choose to stream from the catalogue of available content, at their convenience.



Client: SKY
Marketing Director: Mike Watson
Marketing Manager: Aaron Stone
Product Marketing Manager: Holly Hawkey
Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Art Director: Toby Morris
Copywriter: Simone McMahon
Senior Business Director: James Blair
Senior Account Manager: Georgia Newton
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Planner: Anna Gunnell
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Fiona King
Producer: Larisa Tiffin
DOP: Ryley Brown
Offline Editor: Jack Hutchings, The Butchery
Online / VFX: Blockhead
Sound Design: The Coopers
Music: ‘Outro’ by M83
Licensing: Jonathan Hughes, Franklin Rd

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