Rapper, singer, producer and Aussie reality TV judge Will.i.am has been recruited by News Limited’s staid business paper The Wall Street Journal to star in a strong new TV campaign called Make Time. The result is a template that NZ newspapers could well emulate.
The campaign was created by The & Partnership New York and comprise TV, social media, digital and outdoor – but it will not appear downunder.
“We know how valuable Journal readers’ time is, which is why we are dedicated to surpassing their expectations every day through our peerless journalism – in print and digital, and in newsletters,” said the paper’s editor-in-chief.
“Whether it is our real-time business, financial and economic coverage, our expert reporting on technology, our broad coverage of global politics and policy, our unrivalled sports, culture, fashion, arts and entertainment reporting, we continue to extend the reach of our journalism while striving to shed light on the issues that matter most.”
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