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AUCKLAND, Tuesday: London-based global location advertising company Blis is launching its programmatic offering, Audience Explorer, in New Zealand. They launched in Australia a year ago.

Donald Saw is the Auckland-based ad sales lead. He has 12 years’ experience in media ad- ales with roles at AOL and Huffington Post UK, TVNZ, and MTV NZ.

He has experience in TV and online media booking systems, mobile and digital integration media solutions and is a specialist in programmatic media buy/selling.

Saw said: “The offering does not rely on cookies and enables advertisers to use a combination of location data and anonymised third-party data signals to reach consumers with advertising messages.

“The new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.


“Blis does not rely on cookies, and enables advertisers to use a combination of location data and anonymised third-party data signals to reach consumers with advertising messages.”

“Blis, the leading privacy-first, location-powered programmatic advertising partner, enables brands and agencies to target their customers in the post-cookie world and drive key outcomes.

“Audience Explorer was first launched in 2021 in the wake of impending privacy changes by the major tech companies and is available across the UK, US, Australia, the Netherlands, Italy and now New Zealand, with more global markets to come.

“Audience Explorer is a visual, real-world planning tool that combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers.

“Using Audience Explorer, brands can now discover richer audience insights, ready for activation at scale.

“With market challenges around reach, relevance and measurement set to continue, there is no better time for brands to look to partners who can still deliver the audiences they would otherwise miss.


“The new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.”

“We are delighted to bring Audience Explorer to New Zealand, enabling privacy-first audience insights and campaign scale without the reliance on personal data.”

“As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.

“To address this, Audience Explorer combines data from Blis’ global panel of 370 million opted-in consumers with precise location data and anonymized rich third-party signals.

“Based on a deep consumer understanding, brands can serve up relevant ads to customers by understanding consumers’ needs, lifestyles, spending habits, competitor landscape and interests based on privacy-first, anonymized data – what we call dynamic audience targeting.

“This will enable Blis to deliver highly accurate, targeted campaigns for some of New Zealand’s biggest brands without reliance on personal data. Programmatic traders at agencies and brands can also activate these audiences via our self-serve platform or work with Blis on a managed service basis.”

About Blis
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Blis now operates in 40 offices across five continents. Customers include Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.


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