Blue Eye Deer shoots SPCA animal welfare spot

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Silverdale-based creative agency Blue Eye Deer – formed in December last year by four ex-Auckland agency types – has crafted a second campaign for SPCA Blue Tick, Feel good about high animal welfare.

This time around Blue Eye Deer aims to encourage Kiwis to support farmers who care for their animals. “Do you care about where your meat and eggs come from, and how the animals were treated?” it asks consumers.

The three week campaign launches with a video featuring Dr Arnja Dale, SPCA Chief Scientific Officer and an SPCA Blue Tick approved farmer explaining why it is essential for consumers to support high welfare approved farms to improve the lives of farm animals in New Zealand.

About Blue Eye Deer
The agency was established by digital design thinker Nick Niblett, who’s ex FCB and Ogilvy; client partner Melissa Glasgow (ex Saatchi); and designer Kieren Smith (ex FCB). Remind us to ask them where the agency names comes from!


Client: SPCA Blue Tick
Agency: Blue Eye Deer
Head of Strategy and Digital: Nick Niblett
Head of Design: Kieren Smith
Content Company: Camistry

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