AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client.
Bluebird marketing manager Hilary Young said: “Chippy is back with a catchy new dance routine that’s set to break open the fun again after its first dance debut in Antarctica in the late 1980s with the iconic Bluebird’s the Word ad.
“Back with a modern twist and in response to the global ground-swell in modern dance, Bluebird is on a mission to entertain Kiwis through the launch of an epic new dance video and encourage New Zealanders to come together and have some fun as part of the hunt to find the nation’s top dance moves,” Young says.
The “fun-loving” campaign was launched as a teaser campaign, with a short snippet of the Chippy dance routine aired on television during the final of Dancing With the Stars.
Bluebird also created a 45-second dance video which is currently being shared across social and digital channels. And Chippy the penguin will continue to appear in short, topical videos in Bluebird’s social channels over the coming months, inviting Kiwis to share their own dance moves via an interactive Facebook lens that encourages consumers to record and share their dance moves, to get in on the fun.
CREDITS
Lead Business Partner: Kate Lines
Business Director: Haylee Killip
Clients: Hilary Young, Kevorn Gabriel
Music: Liquid Studios
Animation: Yukfoo
Producer: Melissa Ching
Creative Director: Haydn Kerr
Copywriter: Nathaniel Ong
Art Director: Lauren Day
Social Planner: Liam Norris
Designers and Video editors: James Li, Anastasia Maslennikova, Natalia Spreys, Jens Grosskopf
TVP: Amanda Summersby, Alva Waldron, Mike Hammond, Judy Thompson
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