AUCKLAND, Today: Contact Energy (with creative shop Bob’s Your Uncle, media agency Rocket, and photographer Vicki Leopold) is championing the saviours of the Kiwi summer – dairy owners – in the first iteration of a tribute to SMEs.
Contact profitable growth manager Matt Bolton says the campaign, titled Your dedication/Our energy, took inspiration from the grassroots New Zealand businesses and hardworking figures in our country that often fly under the radar.
“As Kiwis, we all have a special place in our heart for our corner dairy – they’re iconic pillars of our communities – so their contribution to our neighbourhoods will reasonate with many New Zealanders,” Bolton said.
“The ATL campaign is now live across TV and online, and will include outdoor and activations in North Island dairies.”
“It takes real passion, dedication and skill to run a successful small business, so this is Contact paying homage to the hard work of thousands of small businesses that we’re proud to power and support through our energy.”
The above-the-line campaign is now live across TV and online, and will include outdoor and an upcoming activation in select dairies through the North Island.
The tvcs incude a 90sec, with 30sec, 15sec and 6sec cutdowns.
The creative talent are all Contact customers who the production team worked with to co-create authentic voiceover scripts that convey the true spirit, challenges and charms of running their business.
It’s Contact’s first brand campaign to feature on TV screens since rebranding in 2018.
CREDITS (as supplied by the agency)
Client: Contact Energy
Agency: Bob’s Your Uncle
Production Company: Reload & Smoke
Photographer: Vicki Leopold
Photographer: Stephen Langdon
Media Agency: Rocket
PR: Anthem
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