Perfection in Print

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WELLINGTON, Thursday: BeeNZ’s luxury Manuka honey packaging has taken out the printing industry’s top honour at the Pride In Print Awards this year – with a piece of work from Tauranga brand & advertising agency Society.

Winners are usually announced at a swept-up dinner event, but this year the awards have been announced today online because of Covid.

Pride In Print is seen as the annual benchmarking event for the printing, packaging, signage and graphic arts industries and attracts hundreds of entries from all over New Zealand each year.

The luxury BeeNZ gift and presentation box “with class written all over it” according to one judge, has won the Supreme Award. 

It was entered by Logick Print & Graphics, a small Auckland company that has now taken out three Supreme awards in eight years for top quality, high end packaging and printing work.

The box is designed to carry a pot of New Zealand’s top quality Manuka honey with a UMF 29+ rating, complete with metal spoon and a passport hand-stitched booklet. It also won best in category for Paper & Board Packaging from entries all over New Zealand.

The box was designed by the Tauranga brand and advertising agency Society, for Katikati-based BeeNZ which exports 90% of its honey to more than 13 countries.

This family-owned and operated honey business was founded in 2015 by David & Julie Hayes and two part-time staff working from a small premises, but has subsequently expanded its Bay of Plenty premises.

Society co-founder Tom Lear, the designer, explains the packaging: “The dark green was inspired by the deep remote bush of New Zealand where the high-potency Mānuka is sourced.

“The more we looked at it, the more detail we saw, and every detail was perfect. It was fascinating.”

“The use of gold foil emboss paired with a more fluid blind deboss creates a luxury tactile feel, while a gold laminate finish on the inside of the box creates a beautiful glow on the jar.

“The jar inside is a black violet glass vessel sourced from Europe to ensure the product is kept at a premium level. Alongside the jar, there’s a gold hand-crafted spoon and hand stitched information booklet with gold foil details which all add to the overall finish.”

Judges pored over the crafted box, with judge Natasha Poznanovic saying it was a piece of art: “What’s not to love,” she said, before it was unanimously declared the overall winner.

Their praise included its ‘perfect embossing’, the friction fixed design that held the pottle in place, the detail on the purpose-made lightweight machine tooled metal spoon, and the overall design.

They said the gift box stood out from everything else in the Paper & Board Packaging category.

Pride In Print judge Shane Goggin said the gift box was impressive. It had obviously been through numerous machines, ‘all of it older equipment’, but it was very hard to fault, he added.

They’d also successfully trialled and used a gold laminate polyester.

“Structurally, it would have been very hard to get the die cut angles correct, and it comes with the self friction hold for the jar plus a cardboard seal at the top for a tamper-free finish.”

The box catches the light and reflects up into the jar, and the booklet stitching is left untrimmed at one end to reflect the antennae of a bee.

Debossed on four sides with each foiled image telling a story, also impressed judges. The foiled images were a New Zealand map, a clock, a bee and a sunrise.

“The more we looked at it, the more detail we saw, and every detail was perfect. It was fascinating. This box goes a long way to being a collectable corporate gift. It looks expensive and luxurious, something people might keep,” Goggin said.

“This printer just keeps raising the bar– the work presented here is simply stunning.”

And after being picked up and examined by numerous people at the judging event, the gift box had not shown any wear or tear.

Logick’s first Supreme Award win in Pride In Print was in 2012 and in 2017 it took it out again over stiff competition, also for its luxury honey packaging.

Logick produced and entered The True Honey Company’s tamper-proof presentation case which judges in 2017 said was imaginative, eye catching and reflected the premium quality honey inside.

Awards manager, Sue Archibald said judges were equally impressed with Logick’s 2020 entry.

“This printer just keeps raising the bar– the work presented here is simply stunning.

“It just shows that small companies can most certainly take on big ones and come out the champion, not just once in this case but three times! Now that’s a seriously impressive record.”

Other category winners were:

  • Newspapers & Best Coldset Process: The Greenhouse, Horton Media
  • Publications & Best Digital Process: Our Portfolio Mindfood, Bluestar Constellation
  • Business Print: 50th Anniversary Guernsey Philatelic Bureau postage stamps, Southern Colour Print
  • Promotional Print: Crusaders Hellers collector’s cards, Kiwi Labels. Labels, Trinity Hill L’Eritage Gimblett Gravels, Multi-Color NZ
  • Flexible Packaging & Best Flexo Process: NZ Greenshell Mussels, SealedAir, Hamilton.
  • Structural Design; Kombucha Bottle, APC Innovate.
  • Sign & Display Print: Hamilton Beer & Wine Co van wrap, Admark Visual Imaging.
  • Specialty Products & Best Inkjet Process: I’ll Stand by You limited edition fine art print, Caxton.
  • Print Finishing: Laminex Timber Veneer Brochure, Soar Print.
  • Industry Development & Creativity: Rinse & Recycle label, Kiwi Labels.
  • Rigid Packaging: Jagermeister Mini Fridge display, APC Innovate.
  • The Print Industry Self-Promotion: 13 spirits display box, Rapid Labels.

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