Stand by for an avalanche of bad fart jokes as Whybin\TBWA launches a new campaign for Beat Bowel Cancer Aotearoa.
“Bums,” the Eleven PR release informs us, “are full of surprises. But the biggest of all is bowel cancer – it kills as many New Zealanders every year as breast and prostate cancer combined. Yet, if detected early enough, there’s a survival rate of 75%.”
To make some noise around the issue, the agency created a ‘Fartbombs’ website (www.bumsarefullofsurprises.org.nz) that enables the public to add fart sounds to any YouTube video.
Farters are then invited to share their creations with their friends and families. Each video ended with a message, encouraging them to spread the word about bowel cancer on social media.
Client: Beat Bowel Cancer Aotearoa
Agency: Whybin\TBWA Auckland
CCO: Toby Talbot & Dave King
Creative Directors: Lisa Fedyszyn, Jonathan McMahon & Nathan Cooper
Head of Design: Phil Kelly
Creatives: Cece Chu, Ryan Price, Guillaume Calmelet & Smeta Chhotu-Patel
Senior Designer: Chris Lewis
Digital Design Lead: Alex Waskiewicz
Group Account Director: Nick Bulmer
PR Group Account Director: Rebecca Hyndman
Senior Account Manager: Amanda Green
Account Executive: Lucy Ochoa-Petit
Head of Content: Liz Rosby
Execute Digital Producer: Hollie Thornton
Producer: Sonali de Silva, Nick Barnes & Vanessa Wu
Sound Post and DCP: Envy Studios
Producer: Samantha Jukes
Sound Design: Vedat Kyici
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