Shopper support startup Boxer gets its Goat on

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AUCKLAND, Today: Shopper support service Boxer has appointed Karangahape Road shop The Goat Farm as its advertising agency partner, confirming a role TGF has been filling for the past year.

Head of brand, marketing & CX Jane Eagles said: “Standing up a service like Boxer – and building a platform that’s ready to go global from day one – requires a lot of marketing collateral and support.

“Completing the team is independent media agency Sneakers.”

“From our website to customer EDMs and even the language we use, TGF has been right there for us. Now that we’re live we’re excited to be sharing our message with online sellers across our markets.

TGF creative director Vaughn Davis said: “Working with an ambitious startup like Boxer was only part of the appeal.

“Jane was one of my first colleagues in advertising when we worked together at Bates. I’ve always had huge respect for her talent, so we jumped at the opportunity to work with her again.”

Completing the team is independent media agency (and frequent TGF collaborator) Sneakers.

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