Foodie paradise

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AUCKLAND, Today: Newmarket-based agency Boyd PR has retained the South Australian Tourism Commission following a competitive pitch.

MD John Boyd says they are thrilled to continue working with SATC to promote South Australia as fantastic holiday destination for Kiwis.

“Kiwis are discovering the world class experiences on offer in South Australia for a holiday or long weekend,” he said.


“A destination famous for its great food, wine and incredible areas such as Kangaroo Island and Barossa.”

“We will be working with SATC to continue to increase the awareness and consideration of the destination famous for its great food, wine and incredible areas such as Kangaroo Island and Barossa.”

SATC’s NZ-based regional manager Stacey Kerr says the ease of access to get to South Australia’s regions is a key selling point along with attracting foodies with its boutique, artisanal and locally sourced produce.

“We’re thrilled to continue working with Boyd PR to continue telling stories that help move the dial for South Australia,” she said.


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