All Blacks hardman Brad Thorn lends his gravelly charm to a new brand TVC created for Rebel Sport by Ogilvy, and directed by The Sweet Shop’s Joel Harmsworth.
“We sought to celebrate the grassroots winter athlete,” Ogilvy ECD Angus Hennah told M+AD.”
“Our uncompromising approach to winter sports is something that has shaped us as individuals and as a nation. We wanted to focus less on gameplay and more on the emotion of playing sport – not just against the opposition but also against the elements.
“Brad Thorn was the perfect voice for the commercial. It grounds the poetic nature of the words with an authentic rawness.”
Credits
Agency: Ogilvy
Client: Rebel Sport
Executive Creative Director: Angus Hennah
Concept: Angus Hennah, Andy Blood
Copywriter: Angus Hennah
Art Director: Angus Hennah, Gaelyn Churchill
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Group Marketing Manager: Tanya Laurence
Agency Producer: Steen Bech
Production Company: The Sweet Shop
Director: Joel Harmsworth
Executive Producer: Fiona King, Wilf Sweetland
Producer: Phil Liefting
DOP: Marty Williams
Editor: – Graeme Pereira – The Butchery
Grade: Martin Greer – The Refinery
Online: Eugene Richards – The Refinery
Composer: Rob Law
Sound Design: Francis Linehan
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