Brad Thorn shows his poetic, softer side

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All Blacks hardman Brad Thorn lends his gravelly charm to a new brand TVC created for Rebel Sport by Ogilvy, and directed by The Sweet Shop’s Joel Harmsworth.

“We sought to celebrate the grassroots winter athlete,” Ogilvy ECD Angus Hennah told M+AD.”

“Our uncompromising approach to winter sports is something that has shaped us as individuals and as a nation. We wanted to focus less on gameplay and more on the emotion of playing sport – not just against the opposition but also against the elements.

“Brad Thorn was the perfect voice for the commercial. It grounds the poetic nature of the words with an authentic rawness.”



Agency: Ogilvy

Client: Rebel Sport

Executive Creative Director: Angus Hennah

Concept: Angus Hennah, Andy Blood

Copywriter: Angus Hennah

Art Director: Angus Hennah, Gaelyn Churchill

Group Account Director: Sandra Daniel

Account Director: Darryl Rogers

Group Marketing Manager: Tanya Laurence

Agency Producer: Steen Bech

Production Company: The Sweet Shop

Director: Joel Harmsworth

Executive Producer: Fiona King, Wilf Sweetland

Producer: Phil Liefting

DOP: Marty Williams

Editor: – Graeme Pereira – The Butchery

Grade: Martin Greer – The Refinery

Online: Eugene Richards – The Refinery

Composer: Rob Law

Sound Design: Francis Linehan

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